CRISIS MANAGEMENT

Brand image is a core element of corporate strategy, with the potential to influence demand and profitability, to the extent of threatening a company’s long-term success, if not managed properly (Dutta & Pullig, 2011; Dawar & Pillutla, 2000). However, managing brand image is not an exact science, rather it requires the endorsement of strategies throughout…

Personal SWOT Analysis

Research and teaching are two words synonymous with academia, simply because they influence and impact on the functioning of academic institutions and are a benchmark for academic excellence. Nearly every university prides itself on academic excellence by demonstrating the ability to produce world leading research and excellent pedagogy. Taught programmes such as Masters and undergraduate…

Preparing a Professional Development Plan

Personal development planning involves the creation of an action plan within the context of education, employment, relationship or career that takes into account values, goals, challenges and opportunities (Beausaert et al., 2011). Perhaps this is why a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) has become a canonical feature of personal development plans (PDP).  The…