Social media week has come and gone, but the experience of this week-long event cannot be forgotten in a long while.
This year edition was my first attending this conference, and I had the privilege to be invited to facilitate two sessions. Just for the records, Social Media Week Lagos is unarguably the largest tech, new media and business conference on the continent of Africa. This week-long conference was a whirlwind of in-depth panel discussions, keynote speakers, networking chatter and discussions into how social media and technology is changing business, society and culture on the continent and the world.
During one of my sessions, I talked about how technology and social media can help the insurance industry connect more the youth market. I was particularly interested in this topic because Insurance is one of the niche areas of our practice at TRIAX Solicitors. Not only are we interested in the industry, we are interested in dealing with issues around claims management, which is one of the major challenges of the insurance industry. Alongside other panellists at this session, we explored what the insurance companies need to do to connect with the youth market. How they need to use social media to not only try to sell their services but educate people on “why they need insurance”. One of my major arguments though was that the major problem of the insurance industry is about perception. The perception of the industry by a vast majority of Nigerians is negative, as a lot of people do not trust the insurance companies to deliver on their promise of paying claims. If this is addressed through education and the setting up of a reliable claims management company, that would be one major problem solved by the industry.
My second session focused on the future of work – how technology through freelancing platforms would change the very nature of jobs as we know it. The take away from this session is that young people need to acquire marketable skills that can be offered through digital platforms. Skills like programming, design, website development and related skills can be offered from the comfort of any location. The government cannot and will not be able to provide jobs for everyone. Therefore, it is the responsibility of young people to annex the power of technology and digital platforms to create jobs for themselves.
Today, anyone can provide services from anywhere, with just a click of a button. It is the realization of this job and skill transfer dynamic that informed the decision of one of our companies to venture into the creation of a freelancing digital platform for skilled individuals and employers who will need their services.
In all, the entire week provided a great value sharing and collaborative platform for young people across different industries and disciplines. Conferences and events like this are what Nigeria needs and governments should create opportunities for more events like social media week.
I will definitely recommend this conference to anyone looking for somewhere to learn, connect and most importantly, collaborate with other innovative minds to take Nigeria forward.
Remember, success is your responsibility. Follow me on all my social media handles: @Oruaze, to get more updates on what I am up to.
Moses Oruaze Dickson